We helped Life Fitness, a B2B fitness equipment behemoth, increase their B2C revenue +23,000% in under 7 months.
+23,000%
Revenue
+189%
ROAS
MEET
Life Fitness
Renowned for innovation, durability, and reliability, Life Fitness serves both residential and commercial markets, providing a diverse range of cutting-edge fitness equipment.
Life Fitness has established itself as a leader in the fitness industry, delivering solutions that elevate the workout experience for individuals and fitness facilities worldwide for over 50 years.
Life Fitness, a B2B powerhouse, envisioned an expansion into the direct-to-consumer realm. In pursuit of the COVID craze of 2021, we crafted a robust strategy, breathing new life into their mostly dormant Google Ads account.
THE RESULTS
Our approach involved an extensive overhaul of existing campaigns, particularly shopping campaigns that underserved nearly 80-90% of their key product offerings. By refining our segmentation approach, we not only addressed the deficiencies in product awareness but also tailored our standard shopping campaigns to optimize more effectively across different audience groups between cardio and strength.
Witnessing an exponential surge in monthly revenue, our revamped campaigns propelled Life Fitness into the D2C market they hoped to capitalize in. The year-over-year revenue skyrocketed by more than +23,000% within just a 7 month period.
+23,000%
Revenue
+189%
ROAS
