We helped Magic Of I, an astrology journal company, increase revenue +120% in only 15 days.
+120%
Revenue
+54%
ROAS
MEET
Magic Of I
Magic Of I, an emerging astrology brand hailing from Tasmania, sought the expertise of PHUELED for a comprehensive overhaul. Transitioning from a challenging partnership with their previous agency, the brand was in search of a dedicated team that not only deeply cared about their business but could also swiftly translate clear strategies into actionable results.
Our initial directive involved expanding the brand's advertising reach into untapped markets across Australia, Europe, and the United Kingdom. Collaborating closely with the creative team, we outlined a dynamic plan centered around leveraging Advantage+ Shopping campaigns across Meta platforms. This was coupled with the integration of high-quality creative assets meticulously tailored to resonate with the astrological inclinations of the target audience.
THE RESULTS
The campaigns saw explosive growth within the first three weeks of our partnership, encouraging additional budget. Motivated by this success, the brand entrusted us with their largest territory, the United States. We've since extended our efforts to propel the brand into new, year-round product categories. Our ongoing strategy involves targeted audience campaigns, strategically designed to counteract rising remarketing trends across Advantage+. The objective is to ensure that the brand continues to attract new customers and maintains a robust presence in the evolving landscape of astrology enthusiasts.
In this ongoing narrative, Magic Of I is not only witnessing substantial growth but is also redefining its market presence through strategic advertising and audience engagement initiatives.
+120%
Revenue
+54%
ROAS
