We helped Pura Vida, a prominent and fashionable accessories brand, increase their new customer revenue +49% year over year.
+49%
Non-Brand Revenue
-68%
Brand Costs
MEET
Pura Vida
Pura Vida, a lifestyle brand inspired by the vibrant and laid-back culture of Costa Rica, is synonymous with simplicity, positivity, and a connection to nature. Known for its distinctive handmade bracelets, Pura Vida has expanded its product line to include a variety of jewelry, accessories, and apparel. Each item reflects the brand's commitment to craftsmanship, environmental consciousness, and giving back.
Pura Vida sought our assistance in revitalizing their Paid Search endeavors. Facing challenges and uncertainties about the overall impact on Google incrementality, PHUELED stepped in with a mission to turn the tide and provide clarity.
THE RESULTS
Pura Vida, a prominent and fashionable accessories brand, sought our assistance in revitalizing their Paid Search endeavors. Facing challenges and uncertainties about the overall impact on Google incrementality, PHUELED stepped in with a mission to turn the tide and provide clarity.
Our journey began with a meticulously crafted plan which prioritized efficiency and strategic reinvestment. By strategically capping branded search costs, we achieved substantial savings, slashing year-over-year branded costs by an impressive 68% while simultaneously elevating the impression share by 2%. These large savings were then reinvested in new customer growth strategies.
Adding a touch of our proprietary expertise, we introduced a method to segregate Performance Max campaigns, distinguishing between brand and non-brand activities. This innovative approach empowered us to focus on scaling new customer prospecting, unlocking a pathway for sustainable growth.
+49%
Non-Brand Revenue
-68%
Brand Costs
