After testing Performance Max, we immediately observed an imbalanced budget allocation which was not supporting performance. We pivoted right away to a segmented standard shopping approach focused on college mattress sizes. This strategic shift resulted in a remarkable revenue increase of over +200% year over year. To capture user intents for college mattress toppers, we introduced net-new non-brand campaigns paired with tailored ad copy for increased click through.

Simultaneously, our strategy included measures to optimize brand costs, contributing to an astounding overall account revenue surge of over 411% year over year, all while maintaining a healthy Return on Ad Spend (ROAS). In this dynamic collaboration, Sleepyhead not only witnessed substantial growth but also solidified its position in the competitive market, showcasing the power of strategic segmentation and targeted non-brand campaigns.