Jewelry
+35%
Impressions
Year Over Year
-23%
Cost per Mille
Year Over Year
Coachella is one of the world's most renowned music and arts festivals, drawing in global audiences with its star-studded lineups and immersive experiences. Seeking to expand their digital footprint, Coachella aimed to amplify their online presence and deliver exceptional value to their sponsors.
The goal was ambitious: drive 1.5 million views during the three-day live-streamed event on YouTube while meeting sponsor targets for pre-roll ad impressions. Additionally, Coachella wanted to increase reach and reduce CPMs compared to the previous year. Achieving these objectives required innovative strategies to engage new audiences and optimize ad performance under a fixed budget.
By implementing A/B testing on bid strategies, exploring new audience segments, and experimenting with creative variations, we delivered outstanding outcomes:
+35% Increase in Reach YoY: Expanded the festival's digital audience significantly compared to the previous year.
-23% Reduction in CPMs YoY: Improved cost efficiency, allowing for greater reach within the same budget.
1.8 Million Live-Stream Views: Surpassed the initial goal by achieving the highest livestream viewership to date.
Sponsor Goals Exceeded: Met and surpassed pre-roll ad impression targets, delivering exceptional value to sponsors.
Our strategic approach not only exceeded Coachella's objectives but also pushed the boundaries of what's possible in digital event promotion. The campaign's success was so remarkable that it temporarily pushed the platform to its limits, showcasing the power of data-driven advertising and creative innovation in reaching and engaging global audiences.