In a campaign to amplify awareness and engagement for Netflix’s blog, Tudum, we delivered exceptional results—driving unprecedented traffic while exceeding performance goals and pushing the limits of the platform itself.

In collaboration with YouTube’s creator-partnership program, we delivered outstanding results for brand-sponsored video campaigns. By leveraging innovative strategies and creative testing, we achieved unmatched engagement and impressions across multiple campaigns.

We partnered with Coachella to elevate their digital presence and surpass previous engagement records during their live-streamed event on YouTube. Through strategic planning and innovative campaign execution, we achieved unprecedented reach and viewership.

Pura Vida, a prominent and fashionable accessories brand, sought our assistance in revitalizing their Paid Search endeavors. Facing challenges and uncertainties about the overall impact on Google incrementality, PHUELED stepped in with a mission to turn the tide and provide clarity. Our journey began with a meticulously crafted plan which prioritized efficiency and strategic reinvestment. By strategically capping branded search costs, we achieved substantial savings, slashing year-over-year branded costs by an impressive 68% while simultaneously elevating the impression share by 2%. These large savings were then reinvested in new customer growth strategies. Adding a touch of our proprietary expertise, we introduced a method to segregate Performance Max campaigns, distinguishing between brand and non-brand activities. This innovative approach empowered us to focus on scaling new customer prospecting, unlocking a pathway for sustainable growth. The transformative impact of this strategy was evident in the triple-digit growth of Paid Search investment year over year, signaling a significant shift in Pura Vida's digital advertising landscape. Encouraged by these results, the brand is now delving into more nuanced and refined reach strategies, exploring platforms like YouTube Shorts for continued expansion.

Envisioning an expansion into the direct-to-consumer realm. In pursuit of the COVID craze of 2021.

Launching their new Lumi IPL hair removal device, RoseSkinCo desired to expand their reach and maximize revenue across Google Search & Shopping.