Jewelry
+234M
Impressions
In 20 Days
-53%
Cost Per Mille
In 13 Days
YouTube, the world’s leading video-sharing platform, came to us with their Partner Program which connects brands with creators to produce engaging sponsored content. For campaigns with Doordash, MasterCard, Maybelline, L’Oréal, and others, the goal was to hit ambitious reach targets while maximizing cost efficiency.
The challenge was to not only meet but exceed the reach goals set by various clients while maintaining low CPMs and high engagement rates. With a diverse portfolio of brands, each campaign required a tailored approach to ensure optimal performance across YouTube’s vast audience.
Through strategic campaign management and rigorous testing, we delivered exceptional outcomes:
234 Million Impressions in 20 Days: A standout result for Doordash, surpassing their reach goals.
-53% CPMs in 13 Days: Achieved significant cost savings while maximizing exposure.
Our success was driven by integrating multiple campaign types, including YouTube, Display, and Demand Gen, and testing various bid strategies and creative hooks. This approach not only optimized click-through rates but also ensured each campaign achieved maximum impact at the lowest possible cost.
The campaigns not only exceeded client expectations but also showcased the potential of YouTube’s creator-partnership program to drive exceptional results for global brands.