Jewelry
-83%
Cost Per Click
In 41 Days
+3,341%
Clicks
In 27 Days
Netflix, a global leader in entertainment, launched Tudum to provide fans with exclusive insights, behind-the-scenes stories, and in-depth coverage of their favorite shows and films. The goal was to drive awareness and traffic to high-priority articles while meeting ambitious traffic targets.
With a fixed budget, the challenge was to consistently lower cost-per-click (CPC) while maximizing the volume of quality traffic. Testing was essential to refine the strategy and ensure Netflix could meet its content goals without compromising efficiency or performance.
Through careful optimization and data-driven decision-making, the campaign achieved incredible outcomes:
-83% CPCs in 41 Days: Drastically reduced costs through ongoing bid strategy testing.
+3,341% Clicks in 27 Days: Exceeded traffic goals and delivered record-breaking engagement.
The results were so impactful that traffic volume temporarily overwhelmed the site. By A/B testing headlines and fine-tuning bid strategies, we not only met Netflix’s objectives but redefined what’s possible for driving content-focused campaigns.