Jewelry
+411%
New Customer Revenue
In 72 Days
-39%
Inflated Brand Costs
In 16 Days
Sleepyhead, an up and coming mattress brand dedicated to revolutionizing sleep experiences in the college dorm. Focused on crafting innovative and high-quality sleep solutions, Sleepyhead offers a range of mattresses toppers designed to promote restful and rejuvenating sleep for busy college students.
After a successful year, the brand approached us to unlock new potentials in Paid Search. Our team crafted a comprehensive strategy, relying on standard shopping campaigns to thrive in an intensely competitive market plagued with high CPCs.
After testing Performance Max, we immediately observed an imbalanced budget allocation which was not supporting performance. We pivoted right away to a segmented standard shopping approach focused on college mattress sizes. This strategic shift resulted in a remarkable revenue increase of over +200% year over year. To capture user intents for college mattress toppers, we introduced net-new non-brand campaigns paired with tailored ad copy for increased click through.
Simultaneously, our strategy included measures to optimize brand costs, contributing to an astounding overall account revenue surge of over 411% year over year, all while maintaining a healthy Return on Ad Spend (ROAS). In this dynamic collaboration, Sleepyhead not only witnessed substantial growth but also solidified its position in the competitive market, showcasing the power of strategic segmentation and targeted non-brand campaigns.